Our Brand Suitcase

Abrasive Products for Wood and Concrete Floor Refinishing.

Concierge-level customer service, affordable investments and superior product performance.

As a smaller company, we are more nimble than our competitors and our customer care team provides a personal touch.

• Friendly
  Casual
  Approachable
  Smart
  Empathetic
  Competent

Always refer to Virginia Abrasives using the full name.

Never use VA or any other acronyms when referencing Virginia Abrasives.

We are one of only five companies in the US producing sandpaper abrasives. We are a premier brand serving the rental industry and a growing brand in the professional wood flooring industry.

Monster Sanding Abrasives are Engineered for Professional Flooring.

Abrasives Made for the Toughest Jobs.

Terrifyingly Good.

The Right Start to a Great Finish.

Tried and trusted for over 50 years.

Built tough. Just like you.

To ensure maximum contrast and visibility, follow these rules:

On dark backgrounds, use logos with a red “Virginia Abrasives.”

On medium-contrast backgrounds, use logos with a white “Virginia Abrasives.”

On light backgrounds, use logos with a red “Virginia Abrasives.”

Your logo should always be placed consistently so that it is easy to find. Start by ensuring appropriate space around the logo–it should never be lost amongst other logos or graphics. Following these minimum clear space guidelines will ensure clarity and legibility of your mark.

Keep at least an A’s worth of negative space between the logo and other elements.

Never use the logo at dimensions smaller than the specified minimum size.

The Virginia Abrasives logo should either appear in the center of a piece or in one of its four corners.

Only use the approved and provided logos. These can be downloaded in Asset Downloads. Never alter the logo files. Do not add shadows, patterns, intricate backgrounds, or other effects.

Selecting which version of your logo to use can be tricky. Use this spectrum to help you decide which will provide the most contrast. Some trial and error may be necessary.

Red, gold and charcoal should account for the majority of a given brand application. The imperial red, navy blue, maroon, yellow, turquoise, and purple are supplemental colors.

Color consistency across all brand materials is key. Here’s what you need to know.

Use Pantone values when color consistency is imperative. Use coated (C) values for glossy paper and uncoated (U) values for matte paper.

Use CMYK values for typical printing. CMYK is often more economical than Pantone, but can be less consistent across printing processes.

Use RGB & Hex values for digital use like websites, screens and projection.

Use the specified values to ensure color consistency across all branded materials. Some colors are meant to be used more sparingly than others. The chart below shows the color relationships in a given brand application. These percentages are not compulsory, they are only provided to give a general idea of recommended proportions.

The size of your font will vary across applications, but here are some general rules:

Primary headlines are best set at 54pt or larger. They should be noticeably bigger than body text. Primary headlines will be the largest text in a composition. They should be short and important. All headlines should be formatted in all uppercase.

Secondary headlines are typically set in red. They should be noticeably smaller than primary headlines, and noticeably larger than tertiary headlines. All headlines should be formatted in all uppercase.

Tertiary headlines should be noticeably smaller than secondary headlines, and noticeably larger than body text. All headlines should be formatted in all uppercase.

Body text is best set between 7pt and 19pt, with care given to legibility. There should be a generous amount of spacing between each of the lines (also known as leading) for easy legibility. Body text should be noticeably smaller than the headlines.

Body text condensed should be set in the same way as body text. Use body text condensed when space is an issue.

Lists should be set in the same way as body text.

There are some limitations when it comes to applying your brand typefaces to HTML applications like email.

Whenever you are unable to use Knockout or Interstate Bold Condensed for headlines, use Arial. Arial can also be used in place of Interstate Regular and Interstate Regular Condesnsed for body text and lists.

Primary headlines only occur once in a given composition. They are typically centered and white, appearing over a hero image. 

Always make sure there is a sufficient amount of contrast off of the background.

Use the following as a reference when formatting tables.

Use a grid to organize content clearly, making alignments based off its columns.

The Corner is one of our defining graphic elements. Here are some things to keep in mind.

The Corner always exists in the upper left. Its diagonal is always 45˚.

The Primary Corner is Imperial Red and Red.

The Primary Corner only occurs once in an application. It is always used in concert with a hero image. Sometimes a clipping mask is used to place the Primary Corner behind elements of the hero image.

The Secondary Corner is Light Grey. It is used in supporting contexts like interior pages, or when space does not allow for the Primary Corner.

The hero image is a gold-toned photograph with a strong focal point. It is used in primary and introductory contexts like title slides, catalog covers, or the top of a web page.

It occurs once in an application.

Sometimes parts of the hero image are darkened to create enough contrast for text or other graphics to be placed on top.

To turn a photograph into a hero image, follow the steps below.

A call to action is a short imperative that encourages the reader or user to take an action. Indicating call to actions consistently will help guide your audience through materials.

Calls to action always are placed in the lower right.

They consist of white type contained in a red trapezoid.

Buttons are used in digital contexts. They allow users to take an action.

Buttons are always stroked in orange.

They always terminate with a white arrow that is contained in an orange trapezoid.